Grundfos uses the world’s greatest badminton tournaments for promoting the Grundfos brand and values – Danish badminton stars lend a hand.
As an international sponsor of DBF (the Danish Badminton Association) it is important for Grundfos to show its colours when the worlds top players participate in tournaments all over the world.
China Masters, recently held, was no exception. The local Grundfos company managed to use the sponsorship for the benefit of customers as well as staff.
On the occasion the company had invited key customers to come to technical talks, in addition to which they were invited to see world-class badminton and got a chance to meet face to face with Danish world stars like Kenneth Jonnasen and Peter Gade.
Speed and concentration are all necessary for success in badminton. The same can also be said about the pump business. If you’re too slow, or your serve is too weak, your competition can run away with the point – and eventually the match.
And this is where there is a clear connection and cooperation between Grundfos and badminton. The sport and Grundfos share core values as well as practical interest: We have a global reach. Together badminton and Grundfos have a strong basis for action.
Grundfos is present in 2006 in TV, in advertisements on the boards for the courts, logos on players’ shirts etc.
International Grand Prix tournaments
All England, England, January
China Masters, China, March
Asian Championships, Malaysia, 28 March to 2 April
Singapore Open, Singapore, 6 to 11 June
Malaysia Open, Malaysia, 13 to 18 June
Denmark Open, Denmark, 1 to 5 November
China Open, China, 14 to 19 November
Copenhagen Masters, Denmark, 27 to 29 November
Thomas Über Cup (World Championship for teams), Japan, 28 April to 7 May
World Cup individual, Madrid, Spain, 18 to 24 September